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Coach’s Wrestling Class – A Short Film

I grew up watching wrestling. The loud promos of “Stone Cold” Steve Austin and Dwayne “The Rock” Johnson were always echoing out of my living room. Three weeks into high school I was labeled “the wrestling kid.” Maybe it was because I talked about it all the time… Or maybe it was because I wore a different wrestling shirt to school everyday, consistently, for three weeks!? We may never know the answer.

If you’re reading this… You probably know how madly and deeply in love, I am with hip-hop. I started writing songs in high school. I would lay awake at night and think about how one day I’d be famous (hey, it can still happen… Right!?) and do a wrestling themed music video. I could see it in my head – I’d invite all my favorite wrestlers to be a part of it.

The universe can be really slick at times. Because a variation of that actually happened (though I’m still working on the famous part – It can still happen RIGHT?!?). And it all began with my dear friend Sonjay Dutt.

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#TEAMASOKA

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Grew up watching wrestling – idolizing the giants on the screen. As a teenager, I would tell myself that I’d do a wrestling-themed music video one day. Surprisingly it ended up happening organically. I was nominated for best hip-hop act by VH1 overseas and around that time Sonjay Dutt, the current X-Division champion from Impact Wrestling, had invited me to create a new entrance theme for him. He introduced me to a few of the guys when they were doing motion capturing work for one of the WWE 2K video games.

I was new in LA at the time and had never been to Roscoes. So later in the week, we ended up going there and it was then that I found out how much some of these guys loved hip-hop.

Over the next few weeks we started playing around with a beat, a couple of the guys threw some verses down and told me about other wrestlers who would love to be on this record too. And the next thing you know – I had a record with 7 wrestlers on it. Kind of a surreal moment, given that during the process, I had become friends with many of the same people I had seen on TV for years.

It’s been one of the coolest experiences of my life. I released the video a couple days ago and Sports Illustrated featured it on their website.

Scheduling was tough so not everyone could make it in the video. MVP, Sonjay Dutt, and “Disco Dave” (a former WWE & TNA Champion who wishes to remain anonymous on the song) are on the album version of the track. Which is available world-wide on iTunes right now.

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HumbleHustle – Official Music Video

Reality is wrong… Dreams are for real.

Recently, I had a meeting with a record executive from one of the biggest record labels in the world, right here in LA. I was feeling a lot of things that morning… nervous, excited, anxious, thrilled, ecstatic… but most of all reflective. After all, musicians dream of this moment their entire lives. I thought about everything that had led me up to this point… going against the grain, all the hard work, all the bold decisions… The sleepless nights, the hours of writing and recording, the brutal and tedious hours of mixing records to get them to sound just right. I felt that it had all accumulated to this one beautiful moment.

The meeting begins. We start talking… “The music’s good. But you’re Indian. You can’t blow up in America. Go back to India…”

And just like that… with four sentences my story almost ended.

Until I realized, that this man might represent a billion dollar company… He might be in charge of signing new talent for them. But his opinion doesn’t define who I am. And it never will. So without saying much… I kept pushing onwards.

Since then, my new singles have gone into rotation on MTV & VH1 and even more recently… I was nominated for my very first VH1 Award (for “Best Hip-Hop Act“) at the VH1 SoundNation Awards.

No record label.
No publicist.
Just me… writing, recording, self releasing music.

That meeting inspired me to create the HumbleHustle project. A project for artists to come together and create music for the love of creating music. Everybody who worked on this project from the artists, to the engineers, to the cameramen all worked on this for free because they believe in the music. I want to clarify though, this wasn’t a low budget video… It’s a no budget video. We had people volunteer and bring over a hundred thousand dollars worth of equipment including multiple Red Epic cameras. The Red Epic is a top of the line camera used for major motion pictures in Hollywood.

These are professionals from the film, television, and music industry, who took time out of their schedule… Because they dig the music. The video was directed & edited by Carlos Haynes (from VICE media), along with motion graphics and titles by Michael Colby (Mikey Cheeze). Michael was an amazing talent! He did visual effects for campaigns on HBO promoting: Avatar, True Blood, The Dark Knight, The Simpsons Movie, amongst others. Unfortunately, Michael and his girlfriend, passed away the morning after he finished working on the Humble Hustle music video. This project is the last thing he worked on.

A few days following Michael’s departure… A good friend of mine, and also a vital member of the HumbleHustle family, welcomed his first born son into this world. The last one year has been quite a journey. A journey that’s redefined the meaning of humble hustle in my life. I feel privileged and lucky to have been able to work on such a beautiful project with such amazing people. Carlos, Hitt, Chris, Rob, Tero… We did it fellas!

Humble Hustle - VH1 Final
DOWNLOAD
The Asoka – HumbleHustle – Featuring Hittman & Chris Lightfoot

So enjoy HumbleHustle. Share it with all of your friends. And know that there’s plenty more coming from this man. I didn’t come this far to just walk away.
The Asoka

Please visit the Michael Colby Art Scholarship today.

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Humble Hustle: Behind The Scenes pt. 2

 Friends,

The path of an artist is often difficult, lonely, and conflicted. But while on your journey, sometimes you come across beautiful moments in time.  Moments that wash away the pain. Moments poetically electrified through love and light. Moments… that motivate and encourage you to continue forward.

Earlier this year I embarked on an adventure with Carlos Haynes, Hittman, and Chris Lightfoot. We created a project called the #HumbleHustle. The Humble Hustle is a project created by artists who believe in each other. People who came together, from different walks of life, to create something special & unique. This wasn’t a low budget project… It was a no budget project.

Working with these gentlemen was truly an experience of a lifetime. Their work ethic and dedication has redefined the #HumbleHustle as I know it. Today, I’m honored to share with you a behind the scenes look at this project.

The Humble Hustle will be released exclusively right here, on ReliveHipHop.com, on 09.23.14!

Until next time…

Infinite love,
Asoker

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iAmerikan

iAmerican_cover

The official single off the new album #LionsInTheWest is here! I said Asoka season was starting up and I meant it. New songs on new songs and videos on top of videos! I might throw this up on iTunes but for now you can cop it for free right here at ReliveHipHop.Com! Also, go grab the #MultiVersePlaylist while you’re here. Ten songs over ten weeks. Much love and respect to #PappaArtwork for putting his stamp on all these records! Shout out to all the producers who’ve been contributing to all the new records as well! #LionsInTheWest is coming and it’s crazy! Get ready world!

Oh, and make sure you share this on all your social media accounts. Make the cover your default photo and spread that download link like buttah! Hashtag it as #TeamAsoka, your support means the world to me… but you already knew that! Holler atcha l8r world! ♛

DOWNLOAD: The Asoka – iAmerikan (produced by Q-Brick & The Asoka)