Posts

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The Obama Rap

Was lost in thought about how much I love a good diss record. Started thinking about what would Obama say to Trump if they were rappers. This is the result of excessive day dreaming.

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#TEAMASOKA

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Grew up watching wrestling – idolizing the giants on the screen. As a teenager, I would tell myself that I’d do a wrestling-themed music video one day. Surprisingly it ended up happening organically. I was nominated for best hip-hop act by VH1 overseas and around that time Sonjay Dutt, the current X-Division champion from Impact Wrestling, had invited me to create a new entrance theme for him. He introduced me to a few of the guys when they were doing motion capturing work for one of the WWE 2K video games.

I was new in LA at the time and had never been to Roscoes. So later in the week, we ended up going there and it was then that I found out how much some of these guys loved hip-hop.

Over the next few weeks we started playing around with a beat, a couple of the guys threw some verses down and told me about other wrestlers who would love to be on this record too. And the next thing you know – I had a record with 7 wrestlers on it. Kind of a surreal moment, given that during the process, I had become friends with many of the same people I had seen on TV for years.

It’s been one of the coolest experiences of my life. I released the video a couple days ago and Sports Illustrated featured it on their website.

Scheduling was tough so not everyone could make it in the video. MVP, Sonjay Dutt, and “Disco Dave” (a former WWE & TNA Champion who wishes to remain anonymous on the song) are on the album version of the track. Which is available world-wide on iTunes right now.

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We Shootin’

RED Dragon

Ah, made you look. You’re just a slave to a page in my rhyme book.

The Humble Hustle crew is back together… workin’ on #TheAsokaHustle.

 

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HumbleHustle – Official Music Video

Reality is wrong… Dreams are for real.

Recently, I had a meeting with a record executive from one of the biggest record labels in the world, right here in LA. I was feeling a lot of things that morning… nervous, excited, anxious, thrilled, ecstatic… but most of all reflective. After all, musicians dream of this moment their entire lives. I thought about everything that had led me up to this point… going against the grain, all the hard work, all the bold decisions… The sleepless nights, the hours of writing and recording, the brutal and tedious hours of mixing records to get them to sound just right. I felt that it had all accumulated to this one beautiful moment.

The meeting begins. We start talking… “The music’s good. But you’re Indian. You can’t blow up in America. Go back to India…”

And just like that… with four sentences my story almost ended.

Until I realized, that this man might represent a billion dollar company… He might be in charge of signing new talent for them. But his opinion doesn’t define who I am. And it never will. So without saying much… I kept pushing onwards.

Since then, my new singles have gone into rotation on MTV & VH1 and even more recently… I was nominated for my very first VH1 Award (for “Best Hip-Hop Act“) at the VH1 SoundNation Awards.

No record label.
No publicist.
Just me… writing, recording, self releasing music.

That meeting inspired me to create the HumbleHustle project. A project for artists to come together and create music for the love of creating music. Everybody who worked on this project from the artists, to the engineers, to the cameramen all worked on this for free because they believe in the music. I want to clarify though, this wasn’t a low budget video… It’s a no budget video. We had people volunteer and bring over a hundred thousand dollars worth of equipment including multiple Red Epic cameras. The Red Epic is a top of the line camera used for major motion pictures in Hollywood.

These are professionals from the film, television, and music industry, who took time out of their schedule… Because they dig the music. The video was directed & edited by Carlos Haynes (from VICE media), along with motion graphics and titles by Michael Colby (Mikey Cheeze). Michael was an amazing talent! He did visual effects for campaigns on HBO promoting: Avatar, True Blood, The Dark Knight, The Simpsons Movie, amongst others. Unfortunately, Michael and his girlfriend, passed away the morning after he finished working on the Humble Hustle music video. This project is the last thing he worked on.

A few days following Michael’s departure… A good friend of mine, and also a vital member of the HumbleHustle family, welcomed his first born son into this world. The last one year has been quite a journey. A journey that’s redefined the meaning of humble hustle in my life. I feel privileged and lucky to have been able to work on such a beautiful project with such amazing people. Carlos, Hitt, Chris, Rob, Tero… We did it fellas!

Humble Hustle - VH1 Final
DOWNLOAD
The Asoka – HumbleHustle – Featuring Hittman & Chris Lightfoot

So enjoy HumbleHustle. Share it with all of your friends. And know that there’s plenty more coming from this man. I didn’t come this far to just walk away.
The Asoka

Please visit the Michael Colby Art Scholarship today.

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One Week Away…

Humble Hustle - 6