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HumbleHustle – Official Music Video

Reality is wrong… Dreams are for real.

Recently, I had a meeting with a record executive from one of the biggest record labels in the world, right here in LA. I was feeling a lot of things that morning… nervous, excited, anxious, thrilled, ecstatic… but most of all reflective. After all, musicians dream of this moment their entire lives. I thought about everything that had led me up to this point… going against the grain, all the hard work, all the bold decisions… The sleepless nights, the hours of writing and recording, the brutal and tedious hours of mixing records to get them to sound just right. I felt that it had all accumulated to this one beautiful moment.

The meeting begins. We start talking… “The music’s good. But you’re Indian. You can’t blow up in America. Go back to India…”

And just like that… with four sentences my story almost ended.

Until I realized, that this man might represent a billion dollar company… He might be in charge of signing new talent for them. But his opinion doesn’t define who I am. And it never will. So without saying much… I kept pushing onwards.

Since then, my new singles have gone into rotation on MTV & VH1 and even more recently… I was nominated for my very first VH1 Award (for “Best Hip-Hop Act“) at the VH1 SoundNation Awards.

No record label.
No publicist.
Just me… writing, recording, self releasing music.

That meeting inspired me to create the HumbleHustle project. A project for artists to come together and create music for the love of creating music. Everybody who worked on this project from the artists, to the engineers, to the cameramen all worked on this for free because they believe in the music. I want to clarify though, this wasn’t a low budget video… It’s a no budget video. We had people volunteer and bring over a hundred thousand dollars worth of equipment including multiple Red Epic cameras. The Red Epic is a top of the line camera used for major motion pictures in Hollywood.

These are professionals from the film, television, and music industry, who took time out of their schedule… Because they dig the music. The video was directed & edited by Carlos Haynes (from VICE media), along with motion graphics and titles by Michael Colby (Mikey Cheeze). Michael was an amazing talent! He did visual effects for campaigns on HBO promoting: Avatar, True Blood, The Dark Knight, The Simpsons Movie, amongst others. Unfortunately, Michael and his girlfriend, passed away the morning after he finished working on the Humble Hustle music video. This project is the last thing he worked on.

A few days following Michael’s departure… A good friend of mine, and also a vital member of the HumbleHustle family, welcomed his first born son into this world. The last one year has been quite a journey. A journey that’s redefined the meaning of humble hustle in my life. I feel privileged and lucky to have been able to work on such a beautiful project with such amazing people. Carlos, Hitt, Chris, Rob, Tero… We did it fellas!

Humble Hustle - VH1 Final
DOWNLOAD
The Asoka – HumbleHustle – Featuring Hittman & Chris Lightfoot

So enjoy HumbleHustle. Share it with all of your friends. And know that there’s plenty more coming from this man. I didn’t come this far to just walk away.
The Asoka

Please visit the Michael Colby Art Scholarship today.

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Humble Hustle: Behind The Scenes pt. 2

 Friends,

The path of an artist is often difficult, lonely, and conflicted. But while on your journey, sometimes you come across beautiful moments in time.  Moments that wash away the pain. Moments poetically electrified through love and light. Moments… that motivate and encourage you to continue forward.

Earlier this year I embarked on an adventure with Carlos Haynes, Hittman, and Chris Lightfoot. We created a project called the #HumbleHustle. The Humble Hustle is a project created by artists who believe in each other. People who came together, from different walks of life, to create something special & unique. This wasn’t a low budget project… It was a no budget project.

Working with these gentlemen was truly an experience of a lifetime. Their work ethic and dedication has redefined the #HumbleHustle as I know it. Today, I’m honored to share with you a behind the scenes look at this project.

The Humble Hustle will be released exclusively right here, on ReliveHipHop.com, on 09.23.14!

Until next time…

Infinite love,
Asoker

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This is Tomboy KC!

I recently recorded a song for the lovely ladies over at TomboyKC. Tomboy KC is a fashion & lifestyle site created by actress Katie Cassidy and her friend Lynsey Eaton. They’re classy, cool, and doing some great things. So sit back, relax… check out the video, download the song and head on over to their website today!

Have you ever imagined what it would be like to have your own rap song? Like all of your thoughts, hopes and dreams wrapped up into one soulfully rapped poem set to a perfectly orchestrated beat? We would be lying if we pretended we hadn’t thought about it and failed miserably at our attempts to make one ourselves (everyone has their talents, OK). Lucky for us, about two months ago…

Check out the entire post at “We are TKC… This is Asoka” and download both covers for the single below…

Win This War – Official Music Video!

“Everyone has been made for some particular work, and the desire for that work has been put in every heart.” – Rumi 

The quote above speaks volumes to me. I think every artist can relate to the fact that, we have to do, what we do… It’s not really an option. The art runs through our veins. Welcome to the War of Art! A war that I plan on winning…

Be a part of my battalion. Enjoy the video. Send it in to your favorite blogs, post it on your favorite websites or message boards! Share it on Twitter, Facebook, YouTube and Tumblr! Email it to a friend! Whatever you’d like! Let’s just knock this one out the park!

Much love and special thanks to: Naia Kete, RawKey, PappaArtwork, and Tec!

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Win This War (The Arrow Cut) – The Asoka featuring Naia Kete

This summer I had the pleasure of working on a song with the talented Naia Kete, though the song is inspired by the humble hustle that so many artists are on, I also found inspiration in Arrow, an American television series. It’s quickly becoming one of my favorite shows!

The song featured above is titled “Win This War.” Enjoy the sneak peak for now and make sure you watch the season premiere of Arrow, this Wednesday, on the CW network!

I’ll hit you guys with the official video next month!
-Asoker